1. Keep Building Networks
To understand the value behind building solid networks means to realize how important it is to have a network outreach that would be helping with ongoing loan/business referrals as well as team-building and recruiting. A solid referral network is a back-bone of any successful business. This means, you have to be able to build and maintain trusted relations with lenders, borrowers, real estate brokers, mortgage loan officers and loan originators, underwriters and even escrow officers or neutral parties that will help bolster your business. As the wise saying goes, “While poor people are looking for work, rich people are building networks.”
2. Never Stop Marketing
Mortgage industry can be very competitive since there so many mortgage and lending companies that wish to come out on top of the game. Many banks already have their own loan officers which creates a challenge for any self-employed mortgage specialists. To stay one step ahead, it’s important to advertise via such sources as social media, local ads, listings, website/SEO marketing and email campaigns as well as networking, recruiting, generating referrals while at the same time doing PR marketing with educational materials. Making interactive videos and writing blogs appear to be the modern trends of promoting yourself online while bringing educational value to your prospects.
Affiliate referral marketing is also among the more effective ways of staking out the mortgage territory to result in more mortgage and worker referrals. Asking current clients and contacts for genuine referrals is always a good idea.
Other methods of effective marketing revolve around scheduling meetings, considering that people trust more those whom they’ve met in person as opposed to just a phone call or an email. Localizing network campaigns is yet another smart strategy of nourishing those connections that are most valuable toward growing your business operations.
Having a very well-furnished, professional office will also help to “market” your business - especially when many of your clients and affiliates would tend to trust more those who have a proper office location with dedicated workers.
3. Maintain a Good Reputation
Among the most important ways of ensuring a successful mortgage business is to make sure you will have built up a great reputation that was founded on trust, credibility, honesty and reliable referrals that are part of a clean network in general. Having a good web-presence is a very crucial part of maintaining a higher reputation as it certainly reflects the amount of good will you had generated throughout your professional career. Always try to maintain a great-looking, informative website emphasizing your reputation clout, keep up with active social media posts along with ads and listings campaigns so others know you are reachable and approachable - but more importantly it is all part of reputation management that will help you establish a strong company presence with sources that can be trusted.
4. Learn from Top Experts
It’s been said in life that you can never stop learning; you are always a student of life. If you were to study among the top performers in the mortgage business, they ALL had great mentors who had shown them the ins and outs of attaining outstanding results easier with more efficacy and overall productivity. Top experts will be able to show you that nothing comes easy but it’s all worth it when you are using the right strategies and the best systems to generate more loans, more referrals and more recruits. In a way, you’d also feel humbled by the level of knowledge that you can acquire, which you would have to apply wisely onto various situations that demand your scrutinous attention. By gathering more experience, fresh knowledge and wisdom, it will then will make you more inclined to make best possible decisions in the industry where quality education and proper training can give you a major performance advantage over your peers. That level of humbleness will also leave you hungry for more ongoing education and useful knowledge so you can maybe one day be just like those top real estate & mortgage mentors who pass on their proven methods of success.
Written and Published by Yuri Sire - March 8, 2018
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LocatION: Los Angeles, CA
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